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420EDx Presents Branding in Marijuana: The ABCs of THC and CBD. Hosted by Rebecca Uhl and Kimmy Bailey A portion of the proceeds to benefit Balanced Veterans ABOUT OUR SPEAKERS Stella Morrison is a greater NYC area-based, award-winning editorial professional with more than a decade of combined experience, starting in journalism and now in digital and print content creation. Her strengths are in brand voice development, web content copy, copy editing for accuracy and content creation such as blogging, case studies, and white papers. Her content-first approach to marketing places the writing quality front and center, positioning the strength of the message as the driving force behind any strategy. A former journalist, Stella took a career detour through the branding and licensing industry, where she was involved in every aspect of the brand development and management process for several internationally-beloved brands and built several private-label brands from the ground-up. It didn’t take long, however, to realize that writing was her only true professional love, and she left the licensing world in 2016 to launch her own successful content marketing agency. CannaContent is her second solo venture, dedicated to servicing the marketing needs of the burgeoning cannabis industry. Wendy Verna: After graduating from Philadelphia’s Moore College of Art and Design and an accomplished and successful tenure in the marketing industry working for other agencies, Wendy established Octo Design Group in 1991. Her desire to run a marketing business that reflected her values and next-level approach to customer service has aided in Octo’s continued growth. Under her guidance and stewardship, Octo has continuously grown its scope of services. A fixture in the Philadelphia business community, Wendy sits on multiple boards that serve to help independent companies in the area grow. She not only puts clients first but strives to maintain an inclusive environment where each project is carefully matched to team members with the expertise to provide clients with superior marketing experience for approval. Why YOU should come to this 420EDx Event: Learn from individuals, caregivers, and businesses who have been living in the cannabis space, while supporting a company that gives back to the community Familiarize yourself with THC, CBD, and the power of using them together Understand how this medication may reduce pharmaceutical use Connect with industry professionals who can help facilitate your success in the cannabis space Meet vendors who can help you obtain medical marijuana or provide resources for cannabis professionals Ask your confidential questions about medical marijuana at our Q&A table Leave inspired by our speakers who have helped others just like you Schedule: 6:30 p.m.-7:15 p.m.: Open networking 7:15 p.m.-7:30 p.m.: Industry updates, sponsor acknowledgments, and announcements 7:30 p.m.-7:45 p.m.: Speaker Stella Morrison 7:45pm-8:00pm.: Speaker Wendy Verna 8:00 p.m.-8:25 p.m.: Questions and answers from the audience 8:25 p.m.-9:30 p.m.: Open networking TICKET INFORMATION $27 online, $39 at the door Tickets include light appetizers, non-alcoholic drinks, terpene-infused cocktail samples, and a discounted cash bar. About 420EDx Our motto is simple: Help... Inform… INSPIRE! 420EDx is an organization that helps medical marijuana patients and consumers by empowering them with information, delivered by our educators at unique and inspiring events we call cannabis education experiences. Purchase your tickets now before they sell out! For sponsorship inquiries, email: [email protected] See you there!