Cannabis Marketing: The Agency Connection

"By 2020, the total market value of cannabis is projected to reach $23B…from candy to condiments, eye drops to topical creams… more product types mean more opportunities for advertisers to align their own products and services to this growing market." (Source: Association of National Advertisers 2017) The cannabis market represents a huge opportunity for advertisers, agencies, and the marketing/media community. However, there are specific challenges that marketers and advertisers need to keep in mind when promoting a product with so many rules and regulations. Join 150+ marketers, publishers, agency and ad tech executives for an enlightening discussion about marketing cannabis. Who should attend? - Ad agencies: business development, planners, buyers, strategists - Publishers: sales reps, content partners - Ad Tech: sales reps, data/analytics companies - Brands: marketing executives Key Takeaways: - Learn about the state of the cannabis industry - Understand the implications of Prop 64 and Measure M - Explore current/future trends in cannabis marketing