Cannabis - What it Takes to Sell & Market a Legal/Illegal Product

How would you market a product that is illegal in 84% of the country? Medical marijuana use is currently legal in 29 states, with eight of them allowing its use recreationally, including California. In 2018 California became the single largest legal market in the world for weed, with predicted sales to exceed $5 billion in the first year alone. While the basic retail principles may be the same, the products and industry dynamics are anything but ordinary. During this lively panel, we will discuss the many challenges, opportunities, pitfalls, and risks of building a business around the pot industry. Our Panel: Kendra Losee, Founder/CMO, Mota Marketing Christian Valdez, CEO, Traffic Roots Ken Schmitt, CEO & Founder, TurningPoint Executive Search and SMLA (Moderator)